User-generated content helps brands promote and sell their products and services by conveying authenticity, demonstrating how a product works and fits into our lives, and by connecting with new customers via the personality of the content creator.
What makes UGC ‘great’? How can you tell the good from the not-so-good?
Here are three examples from our UGC creators at KittyKat to illustrate the good stuff.
As human beings, we are increasingly visual learners. Quick 30-60-second videos grab our attention, help us understand a product and often keep us watching through the end. Videos that feature people’s faces perform even better as they communicate our humanity and help us connect with the creator. Visuals are almost everything. Audio narration can go even further to communicate product messages and help us connect with the story.
Fun audio tracks or trending tunes can be great. What’s really great? Convincing narration, voice-over, and on-screen text. By adding text, the audience can listen and read at the same time helping retention of the messages.
In this first example, Talia guides viewers as they watch her make a meal shake. She begins by asking a question,“Making nutritious meals in one minute?”, Susty Foods has these meal shakes.” She narrates her preparation, step-by-step, and explains what she loves about the shake. Her narration includes a key ‘hook’ for the audience - ‘one minute’ screams efficiency. She continues by showing just how to make the shake in under a minute.
Yes, content creators can talk the talk, but can they walk the walk?
In UGC, showing the product in use is key for a consumer to imagine themselves using the product/ service. They don’t just want to be told, they want to be shown. Why is this product/service worth my time? Prove it.
In this clip, Ana showcases a skin care product in action. From its consistency, color, and how it is absorbed, she gives viewers a first-hand experience of how it would feel. People can imagine themselves using the product. The video looks great, as well, which aligns with the clean and clear skin messaging and aesthetic packaging. Visually aesthetic videos enhance the presentation and capture attention in social media.
Demonstrations and clear visuals are fundamental in UGC for viewers to gauge what they’re buying as if they are using it themselves. By seeing the product in action, not just reading text or seeing external packaging, this information becomes more believable.
UGC creators share their own story, their take, their use of a product or service. Great creators also think about their audience and find ways to make the video instantly relatable.
Jamie worked with our client, Susty Foods, to create a tutorial of making a shake. She adds some great and thoughtful suggestions including different ways to make the product. She points out that the mixer used for the powder can be anything from your choice of milk, juice or water. She also shows various products and how these have unique benefits/options to use.
These extended considerations make UGC stand out and bring a good piece of UGC marketing to a new level. It makes it relatable for consumers and increases the likelihood that the product or service will work for their personal lifestyle and thus they are more inclined to buy.
Interested in trying great user-generated content for your product or service? We created KittyKat Creators to make it easier for brands to solicit great content and find the best creators for them.
Let us help you save time, money and guesswork and deliver with a much smoother process. Find out more here.
